One system instead of five browser tabs
Most businesses assemble a review process out of parts: a Google Business Profile tab, a Yelp login somebody has, a spreadsheet of customers to email, a designer-made widget that has not been updated in two years, and a monthly scramble to produce numbers. A platform's value is not any single feature - it is that collection, monitoring, response, publication and reporting share one dataset, so the widget on your site, the score in your dashboard and the number in the report can never disagree.
