Sellers interview three agents and check all three online. RHAWK keeps your Zillow, Realtor.com and Google reviews growing after every closing so you are the obvious pick.
Zillow, Realtor.com, Google, Facebook, Yelp and the BBB unified into one feed, with per-agent filtering so each member of the team sees their own reviews and score.
Requests trigger a few days after closing, not during it, when the client is relieved and reachable - then one polite follow-up. Every closed side becomes a real chance at a review.
AI drafts respond warmly without disclosing price, terms or client details, which matters when reviews name a specific transaction.
Brokerage leaders see a 0-100 score per agent, and each agent gets a shareable review page and embeddable widget to drop into listing presentations.
We collect every review across real estate portals and general directories.
Post-closing requests fire from your CRM or transaction management system.
Use the widget and profile page in listing presentations and your site.
Agents have always run on referrals, but the referral now gets verified online before anyone calls. A seller given your name will search it, and what they find - your Google profile, your Zillow reviews, your brokerage page - either confirms the recommendation or quietly ends it. Because agents transact with relatively few clients per year, review count builds slowly and every single review carries unusual weight.
Google is the first search, but real estate has its own high-authority platforms: Zillow, Realtor.com, Redfin and your brokerage profile all carry ratings and all rank for your name. Facebook still matters for local sphere-of-influence referrals. A five-star Zillow profile with an empty Google presence is a common and costly gap, because most people search the name rather than the platform. RHAWK monitors all of them together.
The moment is closing day, while the relief and gratitude are immediate - not two weeks later when the client is unpacking and has stopped thinking about you. Ask in person at the closing table, then let the automated message arrive the same afternoon with the direct link. For buyers, the emotional peak is the accepted offer as much as the close; a second ask after move-in captures anyone who missed the first.
With a dozen or two transactions a year, waiting on closings alone leaves your profile static for months. Fill the gaps with reviews from past clients you never asked - a short, personal note to clients from the last two years typically recovers a surprising number - and keep your listings, photos and areas served current so the profile does not look dormant. Consistent recency is what tells a prospect you are actively working.
Some transactions end badly through no fault of yours - a failed inspection, a lender collapse, a seller who walked. Those clients sometimes review the outcome rather than the service. Reply factually and briefly, never disclose transaction details, acknowledge the difficulty of the situation, and offer a direct conversation. Then keep asking your successful clients, because volume is what keeps one unlucky deal from defining you.
Zillow and Realtor.com carry the most weight with buyers and sellers already searching for agents, while Google reviews drive discovery and feed your map visibility.
Top-producing agents in competitive markets typically show 30-100+ reviews with recent activity. Recency signals you are actively closing deals.
Three to five days after closing. At the closing table the client is distracted; a week later the momentum is gone.
Yes - per-agent dashboards and scores under one brokerage rollup, with team leaderboards.
Only Zillow can, and only for policy violations. RHAWK helps you reply publicly and prepares a policy report where one is warranted.
Full access to scanning, AI replies, review requests and the widget for 60 days. No credit card.
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