Podium's strength is messaging, not reputation depth
Podium built its business on SMS-based customer messaging and webchat, with review collection layered on top. If your main need is a shared team inbox for texting customers, that focus is a genuine advantage. If your main need is knowing where you are listed, what every directory says about you, and getting a specific reply onto every review across a dozen sites, you are buying a messaging product to do a reputation job - and paying messaging prices for it.
