Online Reputation Management Software for Local Business

Online reputation management, run by AI

RHAWK watches every review site your customers actually use, drafts an on-brand reply within 60 seconds, and keeps new 5-star reviews flowing after every closed job.

60-day free trial · No credit card required

50+

review sites monitored

60 sec

average AI reply draft

88%

of buyers read reviews first

What's costing you calls right now

Reviews are scattered across Google, Yelp, Facebook, Angi, BBB and a dozen niche directories.

Negative reviews sit unanswered for days because nobody owns the inbox.

Happy customers never get asked, so your rating drifts down over time.

You have no idea how you compare to the three competitors bidding against you.

How RHAWK handles it

One inbox for every review site

Google, Yelp, Facebook, Angi, HomeAdvisor, Houzz, BBB, Yellow Pages, Trustpilot, Nextdoor and more - refreshed continuously and merged into a single feed with filters by rating, source and date.

AI replies you approve, never auto-post

Our reply agent drafts in your tone, references what the customer actually said, and stays compliant for regulated trades. You approve with one tap. Google replies publish through the official API; everywhere else we pre-fill so nothing is posted where a platform forbids it.

Automatic review requests

Connect your CRM, PMS or POS and every closed job fires an SMS, WhatsApp or email ask within seconds - the single biggest driver of review velocity, which is Google's strongest local ranking signal.

Score, widget and reporting

A 0-100 RHAWK Score tells you exactly where you stand, an embeddable widget puts your aggregate rating on your own site with review schema, and white-label monthly PDFs go out automatically.

How it works

1. Scan

Enter your business name, phone and address. We find every listing and review across 50+ directories in minutes.

2. Fix

Correct mismatched listings, reply to the backlog with AI drafts, and hide nothing - we never fabricate or remove real reviews.

3. Grow

Automated asks after every job keep your velocity high and your rating climbing.

The complete guide to online reputation management

Why reputation is now the main local ranking factor

For a local business, the search result page is the storefront. Google's local pack ranks on relevance, distance and prominence, and prominence is largely built from reviews: how many you have, how recent they are, how highly they score and how consistently you respond. That means reputation is not a branding exercise that sits next to marketing - it is the input that decides whether you appear in the three-result map pack for the searches that actually generate calls. Two contractors a mile apart with identical services will see wildly different call volume purely because one has 240 recent reviews averaging 4.8 and the other has 31 reviews averaging 4.2 with nothing new in a year. Reputation compounds: the businesses that rank get more customers, who leave more reviews, which entrenches the ranking.

What a complete reputation program actually includes

Most owners think of reputation management as replying to reviews. That is one of five moving parts. First, listing accuracy - your name, address, phone and category must match across every directory, because inconsistent data suppresses prominence and sends customers to dead phone numbers. Second, monitoring - you cannot manage a review you never saw, and reviews land on sites you do not check. Third, response - a public, specific, human reply on every review, positive and negative. Fourth, generation - a systematic ask after every completed job, because passive review flow always trends negative since unhappy customers are self-motivated. Fifth, measurement - a single score and trendline so you can tell whether last quarter's effort moved anything.

How RHAWK runs all five without adding headcount

RHAWK scans 50+ directories against your business name, phone and address and shows you exactly where you are listed, where you are missing, and where the data is wrong. Every review found is merged into one feed. The AI reply agent drafts a response within about a minute of a review appearing, written in your tone and referencing what the customer actually said, and waits for your approval - nothing auto-posts. Review requests fire automatically from your CRM, PMS or POS when a job closes, over SMS, WhatsApp or email. A 0-100 RHAWK Score and an embeddable widget with review schema turn all of it into something you can show a customer, a franchisor or a lender.

The economics of one extra star

Rating differences change conversion before they change ranking. A buyer comparing three quotes uses the star rating as the first filter and the most recent reviews as the tiebreaker, which is why review recency matters as much as the average. If your close rate on inbound calls is 30% and you take 100 calls a month at a $4,000 average ticket, a modest lift in both call volume and close rate from a stronger profile is worth more than the entire cost of a reputation program many times over. That is the honest business case: you are not buying software, you are buying the difference between being the second call and the first.

What to avoid

Never buy reviews. Platforms detect purchased review patterns and the penalty - filtered reviews, a suppressed profile, or removal from the map pack - is far worse than a mediocre rating. Never gate reviews by asking only happy customers for a public review after seeing their score if the ask itself is conditional in a way the platform forbids; the compliant pattern is to route low-score customers to a private feedback form while still allowing anyone to review you publicly. Never ignore a negative review; an unanswered one-star is read as an admission. And never let a listing sit with an old phone number - it quietly kills leads you will never know you lost.

Frequently asked questions

What is online reputation management?

Online reputation management (ORM) is the practice of monitoring, responding to and improving what customers find about your business online - primarily reviews, ratings and directory listings. For local businesses it directly affects Google Maps ranking and how many calls you get.

Can you remove bad reviews?

No honest platform can delete a genuine review. RHAWK helps you flag reviews that violate a platform's policy, respond publicly in a way that wins back readers, and route unhappy customers into a private feedback survey before they post.

How fast will I see results?

Most businesses see a measurable lift in review volume within the first two weeks of turning on automatic requests, and a rating improvement within 60-90 days.

How much does it cost?

Plans start at $199/mo per location, with 12 trade-specific packages. Every plan starts with a 60-day free trial and no credit card.