Why reviews belong on your own site
Sending a prospect to a third-party profile to check your reviews is sending them to a page full of your competitors' ads. A widget keeps them on your site at the moment they are looking for reassurance, which is usually immediately before they call or submit a form. Placement matters: near the phone number in the header, above the form on service pages, and on any location page. Businesses that add social proof adjacent to the conversion point typically see form completion improve without changing anything else.
