For dental practices · RHAWK

Reputation management for dentists, built for HIPAA reality

New patients pick a dentist from the map pack and the star rating next to it. RHAWK keeps your rating climbing and every reply compliant - no treatment details, ever.

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Healthgrades
Zocdoc, Vitals and Google covered
0
patient details in any reply
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What's costing you calls right now

How RHAWK handles it

Healthcare directories included

Google, Yelp, Facebook, Healthgrades, Zocdoc, Vitals, RateMDs and the BBB, all merged into one feed with per-provider filtering so each associate sees their own reviews.

Replies that never confirm care

Our compliance mode drafts responses that thank the reviewer and offer an offline contact without confirming that the person was a patient or referencing any treatment - the exact failure mode that draws HIPAA complaints.

Ask at checkout, automatically

Connect your practice management system and a review request texts each patient shortly after the appointment closes, with a Google QR code at the front desk as a backup channel.

Per-provider and multi-office scoring

See a 0-100 score per office and per provider, benchmarked against the other practices ranking for dentist plus your city, so you know which location needs attention this month.

How it works

1. Scan the practice

We find every listing and review across general and healthcare directories in minutes.

2. Turn on compliance mode

All AI drafts follow privacy-safe language rules before they reach your approval queue.

3. Automate the ask

Post-visit texts run themselves, with unhappy patients routed to a private survey first.

The complete guide to for dental practices

Patients choose dentists almost entirely on reviews

Choosing a dentist is a trust decision made with no clinical information. Patients search, read the star rating, scan the last handful of reviews for anything about pain, billing surprises or the front desk, and call. Insurance participation and location narrow the list; reviews decide it. A practice with 300 recent reviews at 4.9 fills a new-patient schedule that an equally competent practice with 40 reviews at 4.3 cannot.

The directories that matter in dentistry

Google is primary, but dental buyers also check Healthgrades, Zocdoc, Vitals, WebMD, Yelp and increasingly the insurer's own directory. Each has its own listing data, and inconsistencies in address, phone or accepted-insurance information cost appointments silently. RHAWK scans the health directories alongside the general ones so you see the complete picture a prospective patient sees.

HIPAA and what you may say in a reply

This is where most dental practices get into trouble. Confirming that someone is a patient, referencing a treatment, or discussing a bill in a public reply can constitute disclosure of protected health information - even when the patient disclosed it first, and even when you are correcting an inaccuracy. The safe reply thanks the reviewer generically, states the practice's commitment to patient care, and moves the conversation to a phone number. RHAWK's reply agent runs a compliance pass for dental and medical accounts that keeps drafts inside those boundaries by default.

Asking without making it awkward

The right moment is checkout, immediately after a comfortable visit, and the right trigger is an automated message tied to appointment completion in your practice management system - Dentrix, Open Dental, Eaglesoft or similar. Do not ask after a difficult procedure, a billing dispute, or a first emergency visit. Do not offer anything of value in exchange, which breaches platform policy and, in healthcare, potentially more than that. Front desk staff should have one short sentence to say, and the automation does the rest.

Turning reviews into new-patient volume

Publish the aggregate rating and recent reviews on your own site with review schema so stars can appear in organic search results, keep your Google profile stocked with current photos and service listings, and monitor for the review velocity dip that follows any staffing change. Track new-patient calls against review volume monthly - in most practices the correlation is visible within a quarter and makes the program easy to justify.

Frequently asked questions

Is review responding HIPAA compliant?

It can be, if the reply never confirms that the reviewer was a patient and never references treatment, dates or billing. RHAWK's compliance mode enforces that in every draft, and a human approves before anything posts.

Which review sites matter most for dentists?

Google is by far the largest driver of new patient calls, followed by Yelp, Healthgrades and Zocdoc. Vitals and RateMDs matter mainly for specialists.

Can you remove a bad dental review?

Not directly - no one can delete a genuine review. Reviews that violate a platform's policy, such as ones with no basis in an actual visit, can be reported with evidence, and RHAWK prepares that submission.

How many reviews does a practice need?

Practices ranking in the map pack in competitive metros typically hold 150+ Google reviews above 4.6 stars, with a steady flow of new ones. Recency counts as much as total volume.

Does it work for multi-location DSOs?

Yes - each office gets its own dashboard, score and automations, rolled up into a group-level view.

Keep reading

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